DoControl is seeking a strategic, high-impact Director of Product Marketing to help build out our Marketing team. Get in on the ground floor at one of NYC's top, fast-paced startups, while solving a huge challenge for CISO’s and Security / IT teams -- SaaS security.
This role will be instrumental in building out the positioning and messaging for our product within the SaaS security and greater cyber security market. You will collaborate with Product, Engineering, and UX teams on feature updates, new and expanded integration news, and strategy on promotion to help us communicate the value of DoControl's product internally and to our external audiences.
Responsibilities
- Develop DoControl product messaging and positioning
- Create target personas and align messaging to their primary needs
- Perform industry research to stay current with the market needs
- Own go-to-market strategies for new and existing DoControl features and capabilities
- Help drive awareness and share of voice
- Work closely with Sales doing sales enablement and training on DoControl’s features and updates in order to help meet pipeline targets
- Closely collaborate with Product and Engineering leadership and teams
- Become the expert on our market, customers, and buying behavior
Skills and Qualifications
- 3-5 years of product marketing experience
- Experienced with enterprise and cyber security products and ready to share and implement best practices on day one
- Previous experience working with enterprise sales teams
- Previous experience doing a deep competitive analysis
- A strong interest in becoming the product expert and bringing the voice of the customer to the development team
- Strong internal communicator and collaborator
- Passionate about being a creative, strategic, and operational marketer
- Proven ability to manage multiple projects in a fast-paced environment
