Our very own Corey O'Connor, Director of Product Marketing said that Data privacy has been top of mind for both individuals and organizations alike. Global, national and local regulations require companies of all sizes and types to have the appropriate cyber security measures in place to prevent PII from making its way into the public domain. From a business perspective, the negative implications for non-compliance with some of these regulations, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), are significant. At the individual or consumer level, people are more frustrated than ever with losing control over how their own PII is handled, manipulated and processed by businesses.
Software as a service (SaaS) applications are a critical data source for business today. These productivity and collaboration tools are what drive the business forward. PII files and data are enveloped in many of the SaaS applications the business utilizes. Whether it’s data within SFDC or files exchanged over Slack many of the tools and technologies being leveraged by organizations today are not granular enough to prevent data leakage or data exfiltration. There’s a need to go deeper down the stack and introduce granular data access controls across the SaaS application data layer.
Industry regulations evolve. Cyberattackers’ techniques improve and evolve as well. Organizations need to have the right people, process, and technology in place to stay one step ahead and establish a strong data privacy program that effectively mitigates the risk of non-compliance and a data breach.