Top 10 BetterCloud Competitors & Alternatives in 2025

BetterCloud has been a well–known name in SaaS lifecycle management, offering automation and configuration workflows for various SaaS tools. But as businesses shift toward deeper SaaS adoption – particularly within Google Workspace.

BetterCloud is a strong player in the market, with a focus across three core areas:

• SaaS data security, particularly within Google Workspace
  
  
• User lifecycle management (onboarding/offboarding)
  
  
• SaaS discovery

As the market evolves, many of the user management and SaaS discovery functions are increasingly handled by identity providers like Okta and JumpCloud. This shift has left data security as the critical differentiator – an area where BetterCloud often faces challenges and limitations.

The following list includes vendors across these categories, each with distinct strengths that highlight different gaps or opportunities relative to BetterCloud.

1. DoControl

Focus Areas(s): Data Access Governance, DLP, Shadow AI, Shadow Apps, ITDR 

Top Customers: Colgate-Palmolive, Snap Inc., Databricks, Sanmina, Datadog

Pros:

• Specifically designed to monitor, detect, respond, & remediate SaaS data security threats, offering no–code policy driven workflows that detect and mitigate risky data exposures in real tie  
• Ability to inventory ALL assets across both My Drive and Shared Drive, instantly building a full SaaS asset inventory with metadata and event logs for contextual analysis
• Scalable architecture that responds and provides millions of SaaS data insights in minutes, built to scale across large enterprise environments and ingesting real time updates and data 
• Bulk remediation of historical data exposure with granular filters, supporting large–scale removal of exposed permissions via bulk actions, enabling targeted cleanup and risk prioritization by filters like sensitivity, share status, age, + more
• Flexible automated workflows and policies to control future exposure, offering automated playbooks that enforce policies dynamically to maintain least–privilege posture going forward 
• Strong SaaS Discovery through Shadow Apps module, detecting both shadow apps and Gen AI apps, identifying unauthorized or unused connected SaaS and AI apps, flagging risks from over–permissioned or rogue integrations

Cons:

• Limited ability in user management for onboarding / offboarding – DoControl focuses on SaaS data security discovery, management, and remediation more than lifecycle management
• Does not handle SaaS management or spend – license tracking and contract renewals are not a service offering

2. Okta 

Focus Areas(s): Workforce Identity, Customer Identity, Security, Identity Threat Protection

Top Customers: jetBlue, FedEx, Mars, Cribl

Pros:

• Robust user management workflows for hundreds of SaaS apps, enabling configurable user lifecycle automation (SCIM, provisioning, deprovisioning) across a wide range of SaaS integrations
• Deep identity and access management capabilities, including advanced IAM features such as conditional access, identity governance, least–privilege enforcement, and governance–driven automation for compliance and security 

Cons:

• Limited ability to control SaaS data exposure – Okta focuses on identity and access, not data–level visibility or remediation features needed for blocking risky SaaS file sharing. 
• No SaaS discovery (Shadow Apps) or inventory management – it does not automatically detect or inventory SaaS applications running outside its user provisioning scope
• Does not provide SaaS spend management – lacks tools for tracking license usage, optimization, or renewal management across SaaS vendors

3. Zluri 

Focus Area(s): SaaS Management, SaaS Discovery, SaaS Lifecycle Management 

Top Customers: Monday.com, tipalti, Guesty, Rootz

Pros:

• Strong user management capabilities, offering onboarding/offboarding automation, access reviews, and lifecycle control via a growing catalog of connectors
• Decent SaaS discovery capabilities, can discover  shadow SaaS applications and usage trends via usage telemetry, helping identify shadow IT and other tools
• Ability to track and manage spend across SaaS apps, providing financial dashboards, renewal alerts, and unused license rationalization to reduce waste and optimize budgeting

Cons:

• No ability to control SaaS data exposure – does not offer DLP style detection or remediation of file sharing, making it unsuitable for preventing data exfiltration, leakage, or exposure 
• Market feedback suggests that the integrations features tend to be unstable and unreliable – indicating that multiple users struggle with challenges, especially during setup

4. Torii

Focus Areas(s): SaaS Management, App Discovery & Shadow IT, Cost Optimization & Spend Management

Top Customers: HiBob, Gorillas, Cloudinary, Hired

Pros:

• Strong user management capabilities, supporting user provisioning workflows and role–based access review across SaaS tools.
• Good SaaS discovery capabilities, with the ability to discover SaaS usage patterns, applications, and orphaned accounts 
• Ability to track and manage spend across apps, offering insights to teams who need this service

Cons:

• No ability to control SaaS data exposure – lacks DLP or data governance features to prevent accidental or malicious data exfiltration, leakage, or exposure 
• A best fit for SMB / Mid–Market organizations – not fit for enterprise 

‍5. Jumpcloud: 

Focus Areas(s): Identity Lifecycle Management, Endpoint & Device Management, SaaS Management

Top Customers: solidgate, Dashing, Pivotree, Symplicity 

Pros:

• Robust user management workflows for hundreds of apps, offering centralized provisioning and deprovisioning across cloud, device, and app environments 
• Deep identity and access management capabilities as well

Cons:

• Limited ability to control SaaS data exposure – lacks file–level monitoring and remediation rolls – focusing on identities rather than data as a whole 
• No SaaS discovery (Shadow Apps) or inventory management 
• No SaaS spend management – does not offer as a service

5. Netskope 

Focus Areas(s): DLP, Security Service Edge (SSE) / SASE

Top Customers: Triple A, Ross Stores, Yamaha, Sainsbury’s, JLL

Pros:

• Visibility into both My Drive and Shared Drive data within Google, covering all data types within Google Workspace
• Strong data security workflows for Google and MSFT, offering DLP and threat detection  
• Strong SaaS discovery capabilities, detecting shadow IT and new Saas app usage 

Cons:

• Very heavy and tedious to implement – high cost of ownership, with users reporting a complex deployment, deep policy configuration requirements, high license fees, and extended ramp–up time
• No user management capabilities for onboarding / offboarding 
• No SaaS management capabilities – does not provide spend tracking or relevant workflows

6. Trelica 

Focus Areas(s): User Lifecycle Management, SaaS Discovery, Spend & License Optimization

Top Customers: Zuora, moonpig, Elastic, Syngenta

Pros:

• Strong onboarding / offboarding for user management, automating the process integrating with relevant systems to maintain compliance and governance 
• Has SaaS discovery and spend management capabilities, building an inventory of managed and unmanaged apps and optimizing license usage via expenditure insights
• Offers a large integration list of multiple SaaS platforms 

Cons:

• No SaaS data security capabilities – it lacks DLP style detection or remediation features to address risks at the file–level 
• No bulk remediation of assets – users cannot programmatically revoke or clean up exposed permissions at scale 

7. CloudEagle 

Focus Areas(s): SaaS Management, Identity Management, SaaS Procurement

Top Customers: RingCentral, aira, Iceye, RecRoom

Pros:

• Handles SaaS lifecycle management, offering contract monitoring, renewal automation, and  license workflows
• Provides SaaS spend management, providing dashboards to manage applications, spend, and renewals

Cons:

• No SaaS data security capabilities – lacks detection or remediation capabilities for data exposures across SaaS applications 
• No bulk remediation of assets – focus remains on spend and account provisioning rather than identity and data access governance 
• No onboarding / offboarding for user management – does not offer this

8. Productiv 

Focus Areas(s): SaaS Discovery, Spend & License Optimization, Procurement & Renewal Management

Top Customers: Uber, gusto, Carvana, ClickUp

Pros:

• Provides SaaS usage analytics, tracking feature level user activity and insights to drive optimizations 
• Offers SaaS spend management, offering visibility into redundant license spend and offering insights 
• Has SaaS discovery, enabling users to identify SaaS apps in use across the organization 

Cons:

• No SaaS data security capabilities – no support in scanning data exposures and proactively managing SaaS security posture 
• No bulk remediation of assets – focuses on analytics rather than remediating data exposure within SaaS applications
• No onboarding / offboarding for user management – does not offer this as a primary service offering 

9. Zscaler 

Focus Areas(s): Zero Trust SASE / Security Service Edge, DLP

Top Customers: Unilever, MGM Resorts International, Liberty Mutual, Reckitt, Royal Caribbean 

Pros:

• Visibility into both My Drive and Shared Drive data within Google, offering full visibility into Google Workspace assets 
• Strong data security workflows for Google and MSFT, providing policy enforcement across file sharing and usage  
• Strong SaaS discovery capabilities, detects shadow IT and unmanage app access 

Cons:

• Very heavy and tedious to implement – high cost of ownership, with implementations requiring extensive policy configurations and infrastructure changes
• No user management capabilities for onboarding / offboarding – focuses on data and network security rather than lifecycle automation
• No SaaS management capabilities – doesn’t include tools for spend tracking, renewal alerts, or license rationalization 

10. Zylo

Focus Areas(s): SaaS Discovery & Inventory, SaaS License Management, Spend & Renewal Management

Top Customers: Adobe, Atlassian, Slack, Intuit, Verizon Media

Pros:

• Offers SaaS discovery, giving visibility into what SaaS apps are in use, including shadow IT
• Provides SaaS spend management capabilities, helping identity unused licenses, reducing redundancies and managing renewals  

Cons:

• No data security capabilities – focuses on high level inventory, spend, and compliance oversight rather than data protection and remediation 
• Lacks identity lifecycle onboarding/offboarding workflows – unable to manage use provision/deprovisioning across apps 

This level of transparency and insight allows teams to find what they need at a glance – without having to dig through complex reports or disparate tools. 

When evaluating providers, it’s critical to choose a partner that not only meets your current needs, but is also prepared for the rapidly changing world of SaaS security, management, and remediation. The most effective platforms are those that adapt to emerging risks, embrace automation, and empower IT and security teams to stay ahead of the curve.

DoControl represents this forward‑thinking approach to SaaS security, offering modern capabilities designed for both today’s challenges and tomorrow’s needs. 

Our mission is to help organizations navigate the ever‑changing SaaS ecosystem confidently, reducing risk, maximizing efficiency, and keeping our customers’ cloud future bright.

Want to Learn More?

• DoControl vs. Bettercloud – click here 
• DoControl vs. Netskope – click here
• See how DoControl’s data infrastructure redefines speed & scale
• See a demo – click here
• Get a FREE Google Workspace Risk Assessment – click here
• See our product in action – click here

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