The last time the RSA Conference was a live, in-person event was right before the world as we knew it came to a screeching halt. Every technology vendor did their best to rollout “virtual” events which were in no way comparable to the real thing. Everyone – including all of us here at DoControl – was missing the “human connection.” As a vendor that was “born out of the pandemic,” we were very excited to (for the first time!) meet face-to-face with prospects, customers, peers, partners and more to talk about all things Software as a Service (SaaS) data security.
A few weeks prior to the event, I went house searching for my family’s next move. In one of the houses, I entered an aspiring 14 years old track racer’s room who had a poster on the wall with the following inspirational phrase:
“It's not the will to win that matters. It's the will to prepare to win that matters.”
Our experience at RSA Conference 2022 is a direct result of the team’s thorough preparation to win. In this blog, I will describe three main winning factors.
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Our long-term vision was and will always be to strike the balance between business enablement and SaaS security through people, technology, and processes. Everyone at DoControl is aligned to this vision in everything we do on behalf of our customers. When talking with RSA Conference attendees, it is clear that the market is perfectly aligned to our vision. When today’s ever-changing market demands profitability and business growth combined with clear cybersecurity KPIs, this balance is becoming a luxurious need as SaaS adoption and external collaboration continue to rise.
RSA Conference attendees came back to our booth again and again – bringing back more team members and stakeholders to get more information and generate additional use cases around DoControl. This is mainly due to our platform that offers a rare combination of the following five pillars:
Attendees expressed a deep appreciation for our comprehensive offering across major SaaS applications, such as GoogleDrive, Microsoft SharePoint/OneDrive, Slack, GitHub, Salesforce, Box, and others.
Ten DoControllers geared up to attend RSAConference 2022. Each person expressed extreme passion for DoControl, and comprehensive knowledge and product “know-how,” to ensure that every single RSAC attendee received the best possible experience consistently. We staffed our booth with a killer combination of world-class Product Management, Product Marketing, and Solutions Engineering team members who engaged with prospects from all different perspectives of DoControl.
As a result, we had countless 30+ minute deep dive conversations with prospects who kept asking for more. In between, we were able to engage with Fortune 500 companies, top national and regional cybersecurity channels, and industry leaders to keep pushing the DoControl brand in front of the right audience.
The Results
At the end of the day, we cannot argue with the results:
That’s a Wrap!
A big thank you to all our customers, partners, peers, and investors who continued to support us to maximize the opportunity at RSAC 2022.
Be sure to sign up for our next webinar which covers a topic that was of high interest in our booth: DLP use cases for SaaS!
See you at Black Hat 2022 where we plan on raising the bar even higher!
Adam
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